Obvious.ly Studio is brought to you by the Obvious.ly team.

We're strategists, writers, and builders who believe in tech as a tool to communicate better, not a way to replace communication. Another great thing about us? In addition to being social media experts, we're smart and fun to work with. Meet the team!


MAE KARWOWSKI, Founder & CEO / @maewow

Mae is the owner of Obvious.ly. Widely recognized for her thought leadership in social, she directs the social media strategy, web, app development and community management for clients across all industries, including e-commerce and education. Before founding Obvious.ly, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, JCPenney, Coca Cola, UGG and Alamo Rent-A-Car with the agency 360i. She attended St Paul’s School and then matriculated at the University of North Carolina at Chapel Hill with honors and a B.A. in Philosophy.


MAX DOMAIN, CTO & Co-Founder / @maxdomain

Multiple tech startup entrepreneur, Max oversees engineering and ops. Before co-founding Obvious.ly, Max was RadiumOne's former Chief Software Architect and co-founded FocalLabs, one of the first venture-backed photo sharing app. Max is leveraging years of experience in Consumer Apps and AdTech to build a ground breaking influencer marketing platform. He holds a Masters Degree in Math from Ecole Polytechnique, Paris and a Master of Engineering for Cornell University.


ADAM BOHBOT, Product Manager / @Adibacks

Prior to Obviously, Adam co-founded Charlotte Lacroix, a subscription e-commerce company powered by influencers. He also had experiences at Rocket Internet, and Otium Capital, a french VC, focusing on early-stage investments in marketplaces, SaaS and software-enabled media. Adam graduated from Pantheon-Assas University and EMLyon Business School.


ASHLEY BUCHANAN, Account Manager / @ashleyrbuchanan

Ashley is a digital marketing guru, specializing in influencer marketing. She taps her analytical background in finance to use data to enforce social strategy and prove a tangible ROI for an otherwise abstract component of marketing. She has a Masters in Digital Media Marketing from the University of Alabama, and when she's not working, she's usually watching the Crimson Tide win another National Championship.


MIRIAM WAKIM, Head of Product Ops / @meemkeem

Miriam is a social strategy expert and international relations specialist. Before joining Obvious.ly, Miriam worked with Yale University's Program on Governance and Local Development, the United Nations in Syria and New York, Women's Voices Now, and as an ESL teacher in France. Miriam also held the position of Al-Monitor's Social Media Editor. She holds a BA in Political Science and Near Eastern Languages and Cultures from Indiana University, and an MA in Middle Eastern Studies from New York University. Miriam speaks Arabic and French.


ALEXANDRA CARVER, Head of Influencer Engagement / @alexandrajourdan

Alexandra has designed digital marketing campaigns for agencies, start-ups, and e-commerce for over five years. She has led customer acquisition and secured national press coverage for clients in the food service and publishing industries, such as Yum! Brands and Hearst Corp. She also specializes in content strategy and e-mail marketing. Alexandra hails from Texas, graduated from Bennington College, and studied digital media at the NYU Center for Publishing.


SEYMOUR, Chief Cuteness Officer

Seymour is a dog.